![]() A higher CLV tells you how high your customer acquisition costs can be in order to remain profitable. This KPI answers the question, “How much can we expect to earn per customer?” The longer you retain your customers, the higher your CLV and the more revenue you will bring in the long run. The lower your CPA relative to the lifetime value of the customer, the better the success of your marketing efforts. You can arrive at a rough CPA figure by taking the total dollar amount spent on acquiring new customers via your campaign and dividing it by the number of new paying customers acquired during the campaign. The CPA describes the total cost of acquiring one customer during a specific marketing campaign. ![]() Don’t be tempted to stuff every statistic into your reports - instead, include only those that speak to your campaign’s objectives. Carefully select a handful of core performance metrics and stick to them. ![]()
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